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How It Works

A method built around
your business.

The Vistoxent program isn't a lecture series. It's a structured process where each session produces a concrete output for your specific business.

Our Philosophy

Frameworks, not
formulas.

A formula tells you what to do in one specific situation. A framework gives you a way of thinking that applies across every pricing decision you'll ever face — including ones that don't exist yet.

The goal of the program isn't to hand you a spreadsheet. It's to change how you reason about price, so that every future decision — whether it's a new product launch, a rate increase, or a bundle offer — comes from understanding rather than instinct alone.

Start with your own numbers
Every exercise begins with the participant's actual cost structure, not a hypothetical scenario.
Apply between sessions
Homework bridges theory and practice. You test frameworks against your real market before the next session.
Build a working model
Each session adds a layer to the pricing model you're constructing. By session four, it's complete.
Leave with a framework, not a template
The model you build is yours — derived from your data, your market, your clients.
Instructor explaining pricing framework concepts on whiteboard to small group
Program Structure

Four sessions.
One complete model.

01
Foundations: Cost Structure & Break-Even
The first session establishes your financial foundation. We map your cost structure — fixed and variable — and calculate your break-even point. This is the floor: the minimum you need to charge to operate sustainably. Many participants discover for the first time that their current pricing sits below this threshold.
Fixed & Variable Costs Contribution Margin Break-Even Volume Profitability Floor
02
Market & Perception: Elasticity Analysis
Session two moves from costs to clients. We work through price elasticity — how sensitive your specific clientele is to price changes — using data you gather from your own market between sessions. You'll learn to distinguish between clients who buy on value and clients who buy on price, and why this distinction matters for every pricing decision.
Price Elasticity Client Segmentation Value vs. Price Buyers Perceived Value
03
Architecture: Bundling, Upselling & Anchoring
The third session covers pricing architecture — how you structure and present your offers. Bundling increases average transaction value by combining complementary offerings. Upselling creates a natural path to higher-value tiers. Anchor pricing shapes how clients perceive your core offer by providing reference points. Each technique is designed for your specific product or service mix.
Bundle Design Upsell Paths Anchor Pricing Offer Architecture
04
The Hard Part: Raising Prices Without Losing Clients
The final session tackles the most difficult exercise: raising prices. We work through the conditions that make increases viable, how to communicate them, and how to identify which clients are worth retaining at a higher price point. Participants leave with a complete, tested pricing model and a clear understanding of how to evolve it over time.
Price Increase Strategy Client Retention Communication Frameworks Model Completion
Entrepreneur working on pricing homework at desk with notebook and laptop open
Applied between sessions
Between Sessions

Homework that
actually matters.

The work between sessions isn't optional enrichment — it's the mechanism through which the program produces real results. Each assignment takes what was covered in the session and applies it directly to your business.

After Session 1: Calculate your actual break-even point using your real cost structure.
After Session 2: Gather elasticity data from a small sample of your existing clients.
After Session 3: Design a bundle or upsell path for your most common offering.
After Session 4: Finalize your pricing model with all components integrated.
Program Format

Small groups.
Real discussion.

Small Group Format
Sessions are run in small groups to allow genuine discussion and peer learning. You'll hear how other entrepreneurs approach the same challenges in their different contexts.
In-Company Option
The program can be delivered in-company for teams who want to develop a shared pricing framework. Delivered at your location on a schedule that fits your team.
Río Cuarto, Córdoba
Open workshops take place in Río Cuarto. Participants from surrounding areas are welcome. Contact us for information on upcoming dates and locations.
Next Step

See upcoming
open workshops.

View the current schedule of open workshop dates or contact us to discuss an in-company program.

Open Workshops Contact Us